BOTANICAL LAB: WHAT WILL THE NEW DISCOVERY BE?


2018 was the year of Botanical LAB, when Bullfrog set up a laboratory dedicated to creating cutting-edgeproducts, starting from a selection of plant-derived natural raw materials. The result was high-quality textures combined with unique fragrances, in a collection of four shampoos, then also a skincare line.

Now a new chapter is about to begin for this family, where nature again plays a key role. This time, however, Bullfrog is telling a different story, that of the darker side of nature that takes over. The deeper you enter into the story, the more you risk being captured by the charming hidden mystery of poisonous plants that belong to a long history of mysticism and tradition.


Today, all this is at the root of a new Botanical Lab concept, that of the ancient laboratory of the alchemist, a figure bordering between imagination and reality, devoted solely to the attainment of omniscience. By interpreting the elusive art of potions and formulas zealously guarded in the secret alchemist archives, we
can create unique products of their kind, inspired by the more ethereal atmospheres of long-forgotten eras.


What then could the first stage in this new journey be, if not an elixir?
Stay tuned with Bullfrog because on 11 October the new Botanical Lab begins.


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